Category Archives: social networking

Enterprise Social Networking – Socialcast Demo

Personal social media network for your company. See Socialcast in action at Acme Corp
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Social Media vs Social Networking

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How To Avoid Looking Fat When Wearing White Pants

Back when my kids were all little toddlers, I did not wear any white pants at all. I simply could not risk worrying about getting those white pants dirty by wrestling with stubborn folding strollers and little mac-and-cheese grubby hands. But now that the kids are older and a whole lot orderly, white pants seems to be the way to go right into middle age- a rite of passage, as you will.

Wearing those white pants are an indication that I have totally earned a piece of clothing that is so impractical. Besides, there are only so much clothes you can count on one hand that you have to infinitely worry about where to sit without getting it instantly dirty, or having to double check what underwear it would look great on.

White pants have that special characteristic that very few articles of clothing have- they can dressed up either down or up. You can pair them up with the appropriate jacket on the next boardroom meeting, or wear them casually with sandals on your next excursion to the beach.

As classic and elegantly chic as white pants are, they do come with an anxiety tag attached- unlike our staple and dependable black pants and old standbys like dark denims that automatically slenderize the person wearing them, the wrong pair of white pants can make you look (gasp!) fatter, which is always a no-no.

Here are ways to avoid looking fat when wearing white pants:

Select a substantial fabric. Forget the stretched and thin white fabric that exaggerate and reveal all unsightly bumps and lumps: choose thick, ample ones, like stretch/cotton blends or pants made of heavy cotton twills. It is not unusual for pockets to adorn white pants, but they only serve to make you look bulkier- buy the stylish ones that have enough thick fabric to conceal the pockets.

Select a straight leg, not a tight one. The last thing an excellent pair of white pants are is too much volume. Choose a definitive style that will hang straight down from your hip, for example, a trouser-style pants that flatters your physique. White palazzo pants made of gauze or dreamy chiffon might sound romantically appealing and summery, but the fact is that they will only make you appear heavy. Ditch white pants that are full-cut.

Select the right underwear. Hold your thought- were you seriously thinking of pairing those white pants with white panties? Discard that horrible idea, and stick with flesh-toned underwear. The sleeker its fit, the better, as visible panty lines that show in white pants will make you appear even heftier.

Opt for a jean-style pant. White pants with five-pocket jean style are usually made of heavier fabrics, and they also naturally accentuate and flatter with a sleek leg and a five-pocket styling (especially with stretch fabrics) that will complete your white pants look with ease. My favorites for the summer are cropped white jeans.

Select a top that catches the eye. Wear white pants with a bright-colored top, something embellished or fashionably ruffled, or a plain attention-grabber like an off-shoulder top. A Black and white motif, bold florals and loud graphic prints can also do the same thing of saying “look up here!”. White as a color is a wonderful neutral hue, and if you pick a smart top that draws the people’s attention, the bottoms would fade gracefully from the background.

Opt for a tunic top. Don’t have the time or don’t want to fuss with the issue of panty lines or see-through pockets? Choose a fitting tunic top. A longish top that is paired up with slimming white pants skips right over the seemingly serious issue while providing you a sleek appearance.

Wear heels. Make your legs appear longer and you instantly look thinner, even when wearing white pants. Kitten heels, rope-trimmed wedges and any similar footwear are excellent for simulating the catchall effect of looking thinner in any pant type.

Skip cuffs. Cuffed-up pants of any shape and kind serve to break the visual line in pants, and that does not bode well with white pants.

Boot cut. An easy trick to balance out heavier thighs and hips is to wear a slight boot-cut pant. This specific style does the slimming job better than any slimmer leg cuts out there.

Five Solid Ways To Help Companies Take Better Advantage Of Their Opportunities For Branding On Social Media

Since the advent of social media, many business gurus have declared it the “new” word-of-mouth marketing – and for good reason. In this age of the Internet, it has become very easy – commonplace, even – for one post to go viral and get millions of likes and shares in one week’s time. However, it’s still up to you to use social media wisely. Read on to discover a few tips that will help you build your business through social media branding.

Be sure that you are offering valuable content and resources that are relevant to your audience. When people find the things you share on your social media page useful, they will begin to view you as an authority in your field. Consequently, they’ll keep coming back for more of what you offer.

Be more concerned about the quality of your followers than about the quantity. It’s always better for a company to have a small number of loyal followers who retweet and share your posts with others than to have a large number of followers who don’t really engage with you. Chances are, those types of followers won’t be the ones buying your products.

Make sure that your posts are shareable. Since research shows that people have short attention spans, you’ll want to avoid long posts when possible (which is easy to do when posting tweets). When possible, use infographics and turn quotes into pictures using apps like Studio.

Take the time to engage with your customers. People tend to listen to and buy products from those they know, like, and trust. Engagement with your audience sets you apart from other brands and makes your followers feel like you really care.

Make use of all available social media tools. Hashtags can help you track whether your message is getting out. Also, don’t miss out on social media management tools that can save time by sharing posts on all social networking sites at once instead of making you log in to each individual site. The less time you waste on managing facebook pages and social media profiles, the more time you have to engage with customers.

Social Media Branding can be the ultimate business marketing tool when used the right way. If you make the commitment to following the aforementioned advice, you’ll be well on your way to building your brand into a powerful force in the world of social media.

How To Use Pinterest To Market Any Business

cautionPinterest is no longer the lost steps child of Social media sites anymore. It’s till third behind Facebook and Twitter in the Experian Hitwise’s ranking of top ten social media sites. The site had just over 101 million visits for the month of May 2014. Pinterest is being talked about in the blogosphere and for good reasons.

The networking site is less than 3.5 years old. It burst on the scene in late 2009. Today, the site gets just over 1.1 million visitors who love pinning their favorite images that show style, food recipes, crafts, children, pets, drinks recipes etc.

Pinterest is not only good for personal use, but can also be an effective tool in business promotions. The visual-based social network can drive huge amounts of traffic and has been valuable to marketers who understand how to use it. Its has well over 50 million members, despite being an invite only website (although getting in is not very hard) and the amount of unique visitors increases each day. So how can you tap into the potential markets that are hiding inside Pinterest?

This site has proven to be a great tool for driving traffic to blogs or websites but unfortunately many users don’t yet know how to strategically apply SEO tactics in Pinterest to drive large volumes of traffic.

The whole point of having a website to attract visitors, right? Web surfers find you using searches online. They type keywords into Google to see what sites are recommended. You want your Pinterest page and or web page to come up on the first page of these organic search results.

The head of engineering at Pinterest, Michael Lopp, claimed that his company is looking to reinvent how consumers find products and services online. According to an article in Business Insider, he goes further to say, “If you don’t have a keyword though, you’re out of luck and if you want to browse, search engines are the wrong tool. We call this the discovery problem. There’s a big opportunity to help people browse and discover ideas and projects before they’re ready for search phase.”

Lopp also mentioed that there are 31 billion pinned posts on the social network and that number grows by an average of 25 per cent every quarter. With those kinds of inpressive numbers, you want to do all you can as a business to rank high on Pinterest’s search engine.

Pinterest marketing for beginner pinners …

Make sure you have your business name in your profile for maximum exposure. Try using your business name as your username. You should also hange your profile name to your business name after your profile is set up.

Be sure to add a paragraph or two about who you are and what you’re interested in to the “About” section on your Pinterest profile. It may show up right under your photo, and will be the main way that users find out more about you.

Don’t forget to connect your account with your Facebook and Twitter accounts. Not only will this help you get new followers who you can market to, but making this connection adds social media icons under your profile picture that link to your Facebook and Twitter profiles. This may also get extra traffic to your web properties.