Category Archives: social media

How Large of a Role Did Social Media Play in the Arab Spring?

This video clip is a collection of Giganet meeting’s panel “Change 2.0: the Web as well as the Center East and also North Africa” and the panelists point of views on the duty that social media played in the center East’s uprisings. GigaNet is an international academic area developed in 2006, which checks out the Net’s status as a communication medium that is decentralized, scalable and international and which difficulties and also positions new issues in governance and policy.

marketing consultant new york city

Business Owners Use Facebook To Make Sales

Retweeting Democracy: The Role of Social Media

Initially aired on RT, April 14, 2011

The United States is educating anti-government activists from the Center East as well as North Africa on the best ways to spread freedom with the aid of contemporary computer technology.

One of the most recent growths is the "panic button".

Inning accordance with the State Division, the application could be posted onto lobbyists' mobile phone. In case they obtain detained, the software instantaneously eliminates the call publication in their phones and sends a caution sharp signal to various other lobbyists.

It looks like the application can soon remain in demand– one push of a switch as well as the evidence is gone. American officials claim the most effective of purposes, claiming it is to shield pro-democracy forces in various other nations. But several will certainly be asking yourself if the development will certainly be something additionally invited by drug dealers, lawbreakers and also terrorists.

In order to help use the modern technology better, the US has arranged training sessions for countless activists. One held just weeks ago in the center East included anti-government advocates from Tunisia, Egypt, Syria and Lebanon. And as the recently educated as well as equipped protestors return residence, the United States, as one State Division authorities put it, depends on the causal sequence.

" Foreign disturbance doesn't need to be an armed forces invasion and also a bombing campaign or some kind of a special procedure in that nation. It can additionally be the training and funding and political assistance offered to people that then advertise those international interests. That's one of the newest approaches that the United States government has actually efficiently been executing in different countries all over the world, that it doesn't think about subordinate to their program. As well as they do it discreetly, so it's tougher to find as well as denounce it, which is often extra reliable", declared Eva Golinger, a journalist.

The US regards the net and social networking platforms as major tools for spreading freedom, as well as pumps countless bucks right into creating systems to help individuals in the Middle East and also China navigate internet-blocking firewall softwares.

But at the exact same time, American business supply Bahrain, Saudi Arabia and also Kuwait with the innovation to successfully block websites.

The US armed force has actually recently introduced an on the internet management program which allows it to create several phony identities on socials media. The incorrect characters are created to add to the flow of discussions on Facebook, Twitter and other websites.

" People are utilizing social networks for cyber war. That's what we are visiting– federal governments or non-state stars are mosting likely to search for methods to utilize the internet and also social media to acquire an advantage in their very own fight", Shadi Hamid from the Brookings Doha Center told RT

. The current chaos in Libya recommends the orchestration of Twitter with fake users. Only around five percent of Libyans have access to the internet and also the variety of twitter customers there is so tiny that analysts can not also compute it. Yet, in February this year, a rise of Libyan Twitter accounts appeared, reporting in English as well as virtually all pleading for intervention.

" We know that given that the start of the war Libyans have not obtained access to the internet, however somehow individuals do not inspect the necessary facts and also they take all the information coming from social media sites at stated value, which after that serves the wider function of fabricating the news", said Michel Chossudovsky, Director of the Center for Research study on Globalization.

Educated lobbyists, offered with panic buttons as well as various other technology, ratings of false identifications online spreading out certain ideas– the US states this is all about advertising democracy. But do these stated objectives justify direct disturbance in other countries' residential events?

Originally broadcast on RT, April 14, 2011

Touching the Art – Episode 6 – Muses, Disposability, Social Media – Ovation

Do muses still exist? Is disposability the new creative tool? How uncool is social media? In the 6th episode of Ovation's new internet talk program, host Casey Jane Ellison and her panelists deal with journalism problems encountering contemporary art. This week's panel functions Mara McCarthy (Package Gallery), Hunter Drohojowska-Philp (art doubter at KCRW) as well as Tierney Finster (artist/muse). Episode 6 was fired on location in the evening Gallery in Los Angeles and also features music by Mirror Mirror.



Contemporary art is having a breakthrough minute, many thanks partially to recent star cross-overs (Girl Gaga, James Franco, Jay-Z), common fashion cooperations and record-setting auction returns. So why is it still so tough to speak about? Comedian and also artist Casey Jane Ellison falls to this conversational quagmire in Ovation's new original internet talk show, TOUCHING THE ART.

As host, Casey's candid, reductive line of questioning takes objective at the barriers between the inexperienced viewer and also the contemporary art world, as well as the program creates a system for her panel of art world specialists to demystify, in their own words, one of the most fundamental issues bordering art as well as its area in more comprehensive society. And also as a meta review of the regarded sex imbalance of panel programs, all the show's visitors will certainly be female.

Conversation topics range from art and also celebrity to gender national politics to the art market.

Official Site –

Comply with Casey on Twitter –

Like Ovation on Facebook –

Adhere to Ovation on Twitter –

Follow Ovation on twitter –

Extra from Mirror –

Social Media Negative Effects – Same As Drug Addiction?

Visit blog site for entire Post

Our brains are being triggered in such a way they never have before in Background many thanks to Social media site. Would you believe Social Media triggers a release of dopamine – the feeling great chemical.

The benefit facilities in individuals minds are far more active when using social networks particularly when talking about their very own views as opposed to others.

The exact same part of your brain that is stimulated by climax, connections and love are boosted by your social media sites usage.

Check out today!

How To Use Social Media for Customer Relationship Management (CRM) – Frankwatching

Produced for. Pelpina Journey talks with Mike Muhney about the most effective methods to make use of social media for consumer partnership monitoring (CRM).

Mike is a business owner, writer, and founder of VIPOrbit as well as ACT!. This meeting was shot at SXSW 2012.

Producing/Editing by

Using online methods to attract new students to your Yoga studio or gym

One way to get new members to your Yoga studio is to post a Q and A blog post on your website. Answer the most pressing questions that members ask before they sign up. You can take this a step further and create a video that answers these questions. You get the added benefit of Youtube helping new students find your gym. This video can be found in Google as well as Youtube, driving more visitors to your website. Just make sure to place your gym’s address in the description of the video so Google and Yutube know that you are a local business. This allows both search engines to geo-locate searchers in your local area.

You can take this a step further by implementing a Facebook campaign to attract more students. If you don’t have a clue as to how to setup such a campaign, just watch the video below by Chris Sewell of Chris Sewell Digital Media. The video walks you through a Facebook campaign he setup for a Yoga gym in Brooklyn, New York. Regardless of where your gym is located, you can use the same campaign to locate new students on Facebook for your gym. Watch the video and enjoy.

How To Use Pinterest To Market Any Business

cautionPinterest is no longer the lost steps child of Social media sites anymore. It’s till third behind Facebook and Twitter in the Experian Hitwise’s ranking of top ten social media sites. The site had just over 101 million visits for the month of May 2014. Pinterest is being talked about in the blogosphere and for good reasons.

The networking site is less than 3.5 years old. It burst on the scene in late 2009. Today, the site gets just over 1.1 million visitors who love pinning their favorite images that show style, food recipes, crafts, children, pets, drinks recipes etc.

Pinterest is not only good for personal use, but can also be an effective tool in business promotions. The visual-based social network can drive huge amounts of traffic and has been valuable to marketers who understand how to use it. Its has well over 50 million members, despite being an invite only website (although getting in is not very hard) and the amount of unique visitors increases each day. So how can you tap into the potential markets that are hiding inside Pinterest?

This site has proven to be a great tool for driving traffic to blogs or websites but unfortunately many users don’t yet know how to strategically apply SEO tactics in Pinterest to drive large volumes of traffic.

The whole point of having a website to attract visitors, right? Web surfers find you using searches online. They type keywords into Google to see what sites are recommended. You want your Pinterest page and or web page to come up on the first page of these organic search results.

The head of engineering at Pinterest, Michael Lopp, claimed that his company is looking to reinvent how consumers find products and services online. According to an article in Business Insider, he goes further to say, “If you don’t have a keyword though, you’re out of luck and if you want to browse, search engines are the wrong tool. We call this the discovery problem. There’s a big opportunity to help people browse and discover ideas and projects before they’re ready for search phase.”

Lopp also mentioed that there are 31 billion pinned posts on the social network and that number grows by an average of 25 per cent every quarter. With those kinds of inpressive numbers, you want to do all you can as a business to rank high on Pinterest’s search engine.

Pinterest marketing for beginner pinners …

Make sure you have your business name in your profile for maximum exposure. Try using your business name as your username. You should also hange your profile name to your business name after your profile is set up.

Be sure to add a paragraph or two about who you are and what you’re interested in to the “About” section on your Pinterest profile. It may show up right under your photo, and will be the main way that users find out more about you.

Don’t forget to connect your account with your Facebook and Twitter accounts. Not only will this help you get new followers who you can market to, but making this connection adds social media icons under your profile picture that link to your Facebook and Twitter profiles. This may also get extra traffic to your web properties.

2 Marketing Concepts Small Businesses Can Learn From Big Businesses

1. Bring your brand to life wth shared experiences

Major brands, in the past, have used sponsorships and live events as an important part of their marketing mix. Times have changed. Today it’svery different. When a major company doesn’t see enough ROI (return on investment) for their high-dollar investments, they take their cash some place else.

But there’s a renaissance brewing today that you should be aware of, says Lassy Legorburu, worldwide chief creative officer for ad firm NitroMarketing Services because in NYC. He says a well-executed event or stunt can make a huge impression via Facebook or Twitter.

It’s imperative that small businesses realize that they can compete against larger brand by giving their customers a unique experience,” Legorburu said as we wlaked to his car. It’s not just about the splash anymore. It’s also about the ripples that leave a lasting impression.

If you can connect with emotional side of consumers by giving them an experience they want to talk about and share with friends and family members, that can have significant impact on your businesses bottom line profits. It’s not just the event itself, it’s the amplification.

A few examples, Legorburu said, would be the European Girl property. This place has olls, accessories, books and tony retail locations. It also has a Build-a-Bear station where fans can use their creativity and customization is king.

When you turn a product into a media property by leveraging how large lifestyle brands surprise and delight their consumers, it counts as an additional success stories, he said. The latter, whose stunts have become media magnets, delivered rescue puppies in honor of National Doggie Day and gave limo rides to Vegas to promote its car service to this well-heeled vacation destination.

2. Use real-time marketing to separate yourself from the competition

Major brands offer innovative road maps, Legorburu said. They often run some of their ad campaigns like circus newsrooms. With an eye on pop culture and current events, brands like Pepsi, Yahoo and Planters have linked their own messages with the Pro Bowl, the Olympics, national holidays and golbal news events.

Since this strategy doesn’t necessarily require a ton of capital investment, there’s no reason why a small business can’t do it as well.

Major brands often plant themselves into the conversation without paying for media. The idea of a big bureaucratic organization giving a creative ad team full control to release content out to on the Internet within minutes sounds kind of crazy. But the big companies are pushing the boundaries of what we thought was possible just 10 years ago. A small company doesn’t have all those layers and red tape. They can exponentially grow their exposure by taking advantage of those same techniques.

What They Don’t Tell You About Social Media

There is so much to say about social media and using it when traveling in a rental car or limousine to take care of business. Some of this information is useful, but most is not. The lies about how and when to use these social platforms are spread by online newbie.

The truth is that the answers to these questions keep changing, because we are only beginning to understand how to harness social networks to unlock the Web’s true potential. We are learning, day by day. What none of us can afford is to stand by and watch it all unfold. There’s money to be made, after all!

Written here is a complete guide to social networking platform misunderstandings. Each one comes with a tangible action plan that you can follow starting today. If you know of other powerful strategies to share, please comment below.

Myth #1: Everybody and their brother is on social media.

Why people keep saying this: Many gurus mention all sorts of statistics about how more than 85% of people heard of a product or service through social media. This is just hype to get you to hire these social media consultants. The fact is that social media is not on every one’s minds.

The plan: Even if your target group is not yet on any social media platform, you can grasp the true power of the Internet by making it simple for search engines like Google and Bing  to find your website (known by the more popular term as “search engine optimization”). This is easier than you might think. However, the approach takes some time to gain momentum.

Step 1: Throughout your website, you should scatter popular key words. How do you find these keywords? You can use the Google Keyword Tool. Just enter 25 or more broad terms that relate or describe your product or service. Also, look for similar terms that get a few thousand queries each month. Finding popular key words isn’t good enough. You have to find keywords where your site can easily rank for. This means finding words that, when entered into Google, will deliver results where your site ranks in the top 5 positions.

The secret to ranking at the top of Google is to have as many high-quality backlinks to your site (this means articles, videos and other forms of content, as well). A high quality website should be packed with content.

How many high-quality backlinks do you need to have pointing to your website? There’s a way to know this number. For each keyword, copy urls of the top websites that pop up in Google when you search on them. Then paste each of those urls into MajesticSEO’s tool and click “Explore.” Instantly you will see how many sites are pointing back to your web site.

If the first 15 urls you chose are each getting tens of thousands of links, it’s probably to difficult to compete on for that particular key word. However, if the second website site down from the top of the search results, only contains a few dozen backlinks, you have a good chance to top that site in a few months or less with some focused effort.

How you can increase the number of backlinks to your website very fast? Contact relevant bloggers in your niche. Find the most active scribes by searching relevant keywords on Google Blogsearch. Send each blogger a short, powerful email request saying you’re a fan of their writting, and that you might have some content their readers would really love. Make sure you include a link to your site in the message. Bloggers who are interested, will use your link in their articles. This makes it more popular in the eyes of the search engines.

Top Social Media Marketing Tips For Bars And Restaurants

Facebook gives your bar or restaurant an incredible opportunity to steal your competitors clients if you use their pay per click platform. Your best potential customers are already on Facebook – and most of them are checking their updates a few times a day.

Facebook is a virtual hangout spot where people connect with their friends and family almost daily. It’s the same reason why they go out to eat as well, right? Here are a few tips to use Facebook in your marketing to get more customers for your bar or restaurant.

1. Your Cover image is critical – It’s a mistake to leave this blank. You want to take full advantage of the cover image section of your Facebook page. You have 851 x 351 pixels to use to sell what your business does for people. So it’s best to use it. Include nice photos of your food, drinks, or people having a wonderful time while eating and drinking with friends. You could change your cover image whenever you have a new menu that features a new item, and market the new items or specials.

Include a short, detailed description of your dish or drink, as in the photo below. This is from Bahama Breeze Island Grille.

2. Facebook Page Tabs – You should use the tabs on your Facebook Page to compel people to visit your establishment. The first four tabs on your Facebook page are the most important. These  tabs show up on your front page (without our visitor needing to click to open them all). You can see how good Bahama Breeze Island Grille uses them to draw the visitor further into the page. Their first four tabs are: photos of dishes; locations; food special; and featured menu items.

What they are doing is thinking like their customer, and giving them photos and information a customer would want.

3. Use many of pictures of your best dishes– The images that get the most shares on Facebook are food. People love good looking food. Food is a very visual thing. Make sure you include many images of your dishes in your regular Facebook updates. You might even consider creating a lookbook of your current menu items.

4. Special offers and group deals – Post special offers on your page. Let patrons know that if they “like” your Page, you’ll send them special coupons. Give group deals (using a third party app, as per Facebook rules), to entice your Fans to share your deal with their friends – and get those friends to become Fans of your Page too.

A group deal can lead to new customers fast into your establishment too!

5. Contests and sweepstakes – Use sweepstakes and contests on your Facebook Page to create excitement. These social promotions add excitement, and a perfect reason to get your customers coming back to both your Facebook Page, and your restaurant.

Here’s an example of a client using a sweepstakes app. Wayne Gretzky’s Toronto ran a geo-targeted contest through Facebook to successfully generate awareness of their recently renovated digs, and their brand new menu.

6. Geo target your ads  – I bet you didn’t know you could do this. Facebook lets you do all kinds of very specific, niche targeting advertising. For restaurants, bars, and diners, this is perfect. You can target your ads so they are only seen by people in your particular geographic location. You can also target your ads so they are only seen by people with specific interests,

In the Wayne Gretzky example, this could be used to target the downtown Toronto area; to people who like hockey, sports and dining out; and who also like the Toronto Blue Jays (and event the Toronto Maple Leafs too).

You can also geo tag your posts, too. If you have a chain of restaurants, for example, use this feature to show images or update from your various locations.

7. Use Embed videos – Videos are very impactful when they are embedded into an update, or in a tab. If you have videos showing how your food is prepared, or you have an interview with the chef/ food suppliers/ happy customers – include them in an update.

Social Media Marketing for Restaurants using Instagram

Not many people are doing this. Instagram is a very popular photo sharing site. Youtube is to videos what Instgram is to photos. This platform also seamless integrates with Facebook, it’s used about 97% of the time when your patrons are posting images to their Facebook friends. You can use Instagram  with your Facebook tactics, or you can use the site on its own. Here are seven tips for using Instagram marketing, on its own:

Use hashtags: Hashtags are a must on Instagram. They’re so prevalent and relevant, I’ll discuss three powerful tactics to employ when using hashtags on Instagram (or any social site).

1. Use hashtags that are trending– To increase awareness about both your Instagram profile, and your restaurant, include relevant trending hashtags. For example, if it happens to be #chicagocheesecakeday , and your establishment serves cheesecake, post a scrumptious photo of it.

2. Using niche hashtags –  You can be found more easily by your niche market when using specific hashtags. For example, if you’re a bakery in Chicago, and are located in Soho, use geographic specific tags, like #sohoeats. Instagram is a mobile social site – you can use it on your phone. Including a specific location in your tags can get you found by foot traffic looking to eat – and they may be just outside your door.

3. Try Usinbg campaign specific hashtags – When running a marketing campaign (such as a contest or group offer), create a tag just for that promotion. This helps your followers – and anyone else – interact with your campaign by using your hashtag in their posts, too.

4. Photos of your menu – Instagram is a site for photos. Use this platform to post delicious photos of the items on your menu.

5. Engage with menu items – Take pictures of your menu two steps further by getting customers to upload their favorite items. This will help build your menu of images on the site.

This type of user generated content gets your customers involved with you socially, and it generates a stronger bond and customer loyalty. Show your patrons that you appreciate them by inviting them to be a part of your menu decision making process. They will want to dine at your place – and bring their friends to show off their winning contributions!

This is an amazing way to get customers talking about and showing your amazing dishes to their family on the site too. That’s word of mouth marketing gone viral!

6. Employee Appreciation – Take a pictures of staff members working with your product or menu items. It could be a chef, a waitress, or even a busboy. Post them to your company Instagram feed, with a short description.

You can use these photos to shows that you’re a real restaurant that values their employees. Simultaneously, you’ll create a cool working environment for your staff too! It also shows that you’re a fun place to be, and likely with great customer service…