Since the advent of social media, many business gurus have declared it the “new” word-of-mouth marketing – and for good reason. In this age of the Internet, it has become very easy – commonplace, even – for one post to go viral and get millions of likes and shares in one week’s time. However, it’s still up to you to use social media wisely. Read on to discover a few tips that will help you build your business through social media branding.
Be sure that you are offering valuable content and resources that are relevant to your audience. When people find the things you share on your social media page useful, they will begin to view you as an authority in your field. Consequently, they’ll keep coming back for more of what you offer.
Be more concerned about the quality of your followers than about the quantity. It’s always better for a company to have a small number of loyal followers who retweet and share your posts with others than to have a large number of followers who don’t really engage with you. Chances are, those types of followers won’t be the ones buying your products.
Make sure that your posts are shareable. Since research shows that people have short attention spans, you’ll want to avoid long posts when possible (which is easy to do when posting tweets). When possible, use infographics and turn quotes into pictures using apps like Studio.
Take the time to engage with your customers. People tend to listen to and buy products from those they know, like, and trust. Engagement with your audience sets you apart from other brands and makes your followers feel like you really care.
Make use of all available social media tools. Hashtags can help you track whether your message is getting out. Also, don’t miss out on social media management tools that can save time by sharing posts on all social networking sites at once instead of making you log in to each individual site. The less time you waste on managing facebook pages and social media profiles, the more time you have to engage with customers.
Social Media Branding can be the ultimate business marketing tool when used the right way. If you make the commitment to following the aforementioned advice, you’ll be well on your way to building your brand into a powerful force in the world of social media.