Because of recent competition in the cosmetic surgery space, some surgeons have resorted to using using LivingSocial or Groupon to promote their practices. This is due to the fact that most surgeons don’t know how to advertise online and LivngSocial or Groupon seem like an easy solution. The problem with using these advertising platforms is that you’ll fill your practice with bargain seeking patients who will have no loyalty to your practice when you want to sell them other services. New patients are good, but getting past patients to come back to your practice and get additional services can make your practice a lot of money. In his 8-minute video, Chris Sewell introduces cosmetic surgeons to using Google PPC to attract new patients. Watch the video.