Pinterest is no longer the lost steps child of Social media sites anymore. It’s till third behind Facebook and Twitter in the Experian Hitwise’s ranking of top ten social media sites. The site had just over 101 million visits for the month of May 2014. Pinterest is being talked about in the blogosphere and for good reasons.
The networking site is less than 3.5 years old. It burst on the scene in late 2009. Today, the site gets just over 1.1 million visitors who love pinning their favorite images that show style, food recipes, crafts, children, pets, drinks recipes etc.
Pinterest is not only good for personal use, but can also be an effective tool in business promotions. The visual-based social network can drive huge amounts of traffic and has been valuable to marketers who understand how to use it. Its has well over 50 million members, despite being an invite only website (although getting in is not very hard) and the amount of unique visitors increases each day. So how can you tap into the potential markets that are hiding inside Pinterest?
This site has proven to be a great tool for driving traffic to blogs or websites but unfortunately many users don’t yet know how to strategically apply SEO tactics in Pinterest to drive large volumes of traffic.
The whole point of having a website to attract visitors, right? Web surfers find you using searches online. They type keywords into Google to see what sites are recommended. You want your Pinterest page and or web page to come up on the first page of these organic search results.
The head of engineering at Pinterest, Michael Lopp, claimed that his company is looking to reinvent how consumers find products and services online. According to an article in Business Insider, he goes further to say, “If you don’t have a keyword though, you’re out of luck and if you want to browse, search engines are the wrong tool. We call this the discovery problem. There’s a big opportunity to help people browse and discover ideas and projects before they’re ready for search phase.”
Lopp also mentioed that there are 31 billion pinned posts on the social network and that number grows by an average of 25 per cent every quarter. With those kinds of inpressive numbers, you want to do all you can as a business to rank high on Pinterest’s search engine.
Pinterest marketing for beginner pinners …
Make sure you have your business name in your profile for maximum exposure. Try using your business name as your username. You should also hange your profile name to your business name after your profile is set up.
Be sure to add a paragraph or two about who you are and what you’re interested in to the “About” section on your Pinterest profile. It may show up right under your photo, and will be the main way that users find out more about you.
Don’t forget to connect your account with your Facebook and Twitter accounts. Not only will this help you get new followers who you can market to, but making this connection adds social media icons under your profile picture that link to your Facebook and Twitter profiles. This may also get extra traffic to your web properties.