There is so much to say about social media and using it when traveling in a rental car or limousine to take care of business. Some of this information is useful, but most is not. The lies about how and when to use these social platforms are spread by online newbie.
The truth is that the answers to these questions keep changing, because we are only beginning to understand how to harness social networks to unlock the Web’s true potential. We are learning, day by day. What none of us can afford is to stand by and watch it all unfold. There’s money to be made, after all!
Written here is a complete guide to social networking platform misunderstandings. Each one comes with a tangible action plan that you can follow starting today. If you know of other powerful strategies to share, please comment below.
Myth #1: Everybody and their brother is on social media.
Why people keep saying this: Many gurus mention all sorts of statistics about how more than 85% of people heard of a product or service through social media. This is just hype to get you to hire these social media consultants. The fact is that social media is not on every one’s minds.
The plan: Even if your target group is not yet on any social media platform, you can grasp the true power of the Internet by making it simple for search engines like Google and Bing to find your website (known by the more popular term as “search engine optimization”). This is easier than you might think. However, the approach takes some time to gain momentum.
Step 1: Throughout your website, you should scatter popular key words. How do you find these keywords? You can use the Google Keyword Tool. Just enter 25 or more broad terms that relate or describe your product or service. Also, look for similar terms that get a few thousand queries each month. Finding popular key words isn’t good enough. You have to find keywords where your site can easily rank for. This means finding words that, when entered into Google, will deliver results where your site ranks in the top 5 positions.
The secret to ranking at the top of Google is to have as many high-quality backlinks to your site (this means articles, videos and other forms of content, as well). A high quality website should be packed with content.
How many high-quality backlinks do you need to have pointing to your website? There’s a way to know this number. For each keyword, copy urls of the top websites that pop up in Google when you search on them. Then paste each of those urls into MajesticSEO’s tool and click “Explore.” Instantly you will see how many sites are pointing back to your web site.
If the first 15 urls you chose are each getting tens of thousands of links, it’s probably to difficult to compete on for that particular key word. However, if the second website site down from the top of the search results, only contains a few dozen backlinks, you have a good chance to top that site in a few months or less with some focused effort.
How you can increase the number of backlinks to your website very fast? Contact relevant bloggers in your niche. Find the most active scribes by searching relevant keywords on Google Blogsearch. Send each blogger a short, powerful email request saying you’re a fan of their writting, and that you might have some content their readers would really love. Make sure you include a link to your site in the message. Bloggers who are interested, will use your link in their articles. This makes it more popular in the eyes of the search engines.